T-Mobile Prepaid has quietly discontinued its least expensive unlimited monthly plan. The $25 Unlimited Talk & Text plan is no more. As its name implied, the plan included unlimited voice minutes and messaging but no data and no way to purchase data either. T-Mobile didn't publicly announce the plan discontinuance, carriers almost never publicize negative changes. But the $25 plan is missing from its place on the "Basic monthly plans" page on the T-Mobile Prepaid site. You can see what that page looked like before at the Internet Archive. The images above also show the difference.
T-Mobile dealers were notified of the $25 plan's discontinuance yesterday. Here's part of the message sent to dealers:
"$25 Simply Prepaid Plan is Ending January 3
Posted by Sheri Leonard in Communications on Jan 3, 2017 4:45:54 AM
The last day to sell the $25 Unlimited Talk & Text plan is Tuesday, January 3. Customers currently on the plan may stay on it, but if they cancel or change plans, the $25 plan will no longer be an option."
I doubt that T-Mobile was losing money on the $25 plan. Maybe they probably dropped it as part of an effort to raise their monthly ARPU (Average Revenue Per User) number. ARPU is a leading metric used by analysts, potential buyers and investors when evaluating mobile operators. At $43.34, T-Mobile had the lowest ARPU of the four largest operators in Q3, 2016. For those keeping track, AT&T had the highest ARPU at $52.49, followed by Verizon with $46.74 and Sprint with $43.44.
If you missed out on the T-Mobile $25/month unlimited Talk and Text plan there are a number of alternatives. Here are the least expensive current unlimited plans that I'm aware of:
T-Mobile network: Ultra Mobile, Boom Mobile and ECO Mobile all have $20 unlimited talk and text plans. All include a small amount (100 - 250 MB) of data. Unlike T-Mobile Prepaid, none include off network roaming. T-Mobile owned MetroPCS has a $30 unlimited talk, text and data plan, with the first 1 GB of data at high speed. The MetroPCS plan does include unlimited voice and text roaming.
AT&T network: Airvoice and H2O's easyGo have $20 unlimited talk and text plans with 100 MB of data. AT&T's Cricket has a $25 unlimited talk and text, no data plan.
Verizon Network: Boom Mobile has a $19.99 unlimited talk and text, 250 MB plan that includes roaming. ECO Mobile has a $20 plan with unlimited talk and text and 100 MB plan. Verizon Prepaid has a $30/month unlimited talk and text plan for feature phones only.
Sprint network: Boom Mobile and ECO Mobile have a $20 unlimited talk and text plans with 250 or 100 MB of data, respectively. Sprint's Boost Mobile has a $35 ($30 with autopay) plan with unlimited talk, including 50 roaming minutes, unlimited text and unlimited data with the first 2 GB at high speeds.
See our just updated The Best U.S. Prepaid Talk and Text Only Deals post for other good talk and text only options.