Wave7 Research's Jeffrey Moore spotted an example of Virgin's new strategy at a Best Buy store in Kansas last month. The store had prominent signage, as shown in the images above and below, offering customers five months free service in return for buying an LG X Power Android phone for $179.99. Jeffrey and I checked other Best Buy stores did not find any others with the offer.
Sources: FierceWireless, Wave7 Research. Images: Wave7 Research