As explained by Jeffrey Moore of Wave7, not all mobile users need unlimited data, and if they can find a less expensive option that provides them with 3 gigabytes or 5 gigabytes of data, then they will probably go for that plan. Right now, Sprint Prepaid is offering 3 gigabytes at a monthly price of $40 for users who have AutoPay, while at the same time also selling a 5-gigabyte option at $50 per month.
Wave7, however, believes that Sprint Prepaid will be relaunching this year, and it is likely that the revamped brand will change its pricing. The research firm also noted that the prepaid offering will have a difficult time if it does not address its lack of devices. According to Wave7, only a limited number of the carrier’s outlets have proper Sprint Prepaid displays. Still, if Sprint extends its prepaid brand to its postpaid smartphone lineup, it could significantly improve things.
While the level of competition in the prepaid market has intensified in the last couple of years, Sprint has had a hard time keeping up with its rivals. Even as MetroPCS (by T-Mobile) and Cricket Wireless (AT&T) continue to attract new customers, Sprint has posted more than 500,000 prepaid net customer losses during the final quarter of last year.
It goes without saying that Sprint badly needs to bolster its prepaid efforts. While Boost Mobile is showing some improvement, its other prepaid brand, Virgin Mobile, appears to be stuck in limbo, so to speak. Virgin was supposed to relaunch during the fourth quarter of last year, but Sprint has since pushed back the schedule to this year. To date, the carrier has not yet to announced a relaunch date for its Virgin Mobile brand, only promising that when it does launch, it will shake up the prepaid market.