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Sprint Starting To Market Prepaid As An Alternative To Unlimited

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According to a recent report released by Wave7 Research, Sprint is now beginning to position its Sprint Prepaid brand as a viable alternative to unlimited plans. The major wireless carrier has been busy restructuring some of its offerings in the past few days. Aside from reducing the pricing of its postpaid unlimited data plan to $50 per month (for one line of service), Sprint also announced that it was discontinuing its long-running half-off special offer for new subscribers.

As explained by Jeffrey Moore of Wave7, not all mobile users need unlimited data, and if they can find a less expensive option that provides them with 3 gigabytes or 5 gigabytes of data, then they will probably go for that plan. Right now, Sprint Prepaid is offering 3 gigabytes at a monthly price of $40 for users who have AutoPay, while at the same time also selling a 5-gigabyte option at $50 per month.

Wave7, however, believes that Sprint Prepaid will be relaunching this year, and it is likely that the revamped brand will change its pricing. The research firm also noted that the prepaid offering will have a difficult time if it does not address its lack of devices. According to Wave7, only a limited number of the carrier’s outlets have proper Sprint Prepaid displays. Still, if Sprint extends its prepaid brand to its postpaid smartphone lineup, it could significantly improve things.

While the level of competition in the prepaid market has intensified in the last couple of years, Sprint has had a hard time keeping up with its rivals. Even as MetroPCS (by T-Mobile) and Cricket Wireless (AT&T) continue to attract new customers, Sprint has posted more than 500,000 prepaid net customer losses during the final quarter of last year.

It goes without saying that Sprint badly needs to bolster its prepaid efforts. While Boost Mobile is showing some improvement, its other prepaid brand, Virgin Mobile, appears to be stuck in limbo, so to speak. Virgin was supposed to relaunch during the fourth quarter of last year, but Sprint has since pushed back the schedule to this year. To date, the carrier has not yet to announced a relaunch date for its Virgin Mobile brand, only promising that when it does launch, it will shake up the prepaid market.


Source: FierceWireless

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25 comments:

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  1. And that scraping sound? That's those deckchairs being moved to new positions on the Titanic.

    Replace the old bowling-pin-dropping or whatever Sprint used to use with this. Either that, or the sound of a toilet flushing.

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  2. YAWN............. geez, give it up already. Sprint Like Hell.

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    1. Well..in many areas Sprint has better coverage than Tmo, plus with low or no-cost mvno options for mild usage it is a good option.

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    2. Not many at all, considering that T-Mobile now has twice the coverage that Sprint does.

      Sprint is a good option for those that live in a tiny area of the U.S. and might need roaming text and voice, but never data outside of this area.

      Unfortunately for Sprint, the proportion of mobile customers that this meets the needs of is rather small.

      Delete
    3. "Sprint is a good option for those that live in a tiny area of the U.S. and might need roaming text and voice, but never data outside of this area."

      Sprint has been generally better than T-Mobile in Chicago -- Sprint invested pretty heavily in the city, and TMo has pretty bad congestion problems. So TMo gets you a little better local coverage, while Sprint gets you much better local speeds. This might change soon as TMo is finally bringing the 700MHz band online in Chicagoland, but it also might not. This is a metro area of 9.5 million people, not someplace obscure in the middle of nowhere.

      (Of course, the networks of AT&T and especially Verizon completely smoke Sprint/TMo. My throttled Cricket data is much, much faster than my unthrottled TMo data ever was.)

      Delete
  3. This attempt, like the previous ones, will fail. It's Sprint, need I say more?

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    1. "Unlimited" can't apply to a carrier that only covers a tiny fraction of the US. That's quite limiting.

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  4. "It will shake up the prepaid market."

    Yah maybe they are selling 50 percent off iphone ans $20 everything unlimited plan plus roaming might be.

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    1. 50 cent iPhones ? Yeah that might stop Sprint's decline. A little.

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    2. ↑ the anonymous said 50% off not 50 cent. I think you want to have a 50 cent iPhone for future haha

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  5. Sprint's biggest problem is not coverage or speed in my opinion. T-Mobile's speed test is fake as they give higher throughput for speed test. When we embed speed test code in a normal app, T-Mobile is very slow... Sprint's voice quality is higher than Verizon and AT&T... The real weakness is lack of simultaneous voice and data (no dual radio and no VoLTE). It sound trivial but it's actually really inconvenient. I can't use Waze properly when talking on the phone. I can't do something simple as checking email while talking on the phone. That in effect rule out business users or serious casual users.

    ReplyDelete
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    1. "T-Mobile's speed test is fake.."
      This is a FAKE CLAIM. Tmo did this for a few months back in 2014, with certain speed test apps, to show throttled users the true network speed. They reached agreement with the FCC to stop doing it in Nov 2014. Tmo doesn't have a 'speed test.' If you don't believe your results, just use a different app or site.

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    2. Sorry, the coverage is still the killer. Even if you could still do simultaneous voice and data, the fact remains that there is only a tiny area of the U.S. where you can use Sprint data AT ALL.

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    3. sprint does support volte, every same sung since note 3 supports it, Im using a note 3 on boost mobile right now with talk and surfing the net at same time. so note 4 note 5 note 7 s6 s7 s5 s8 etc.... all support this as well

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    4. The Sprint network does NOT support VoLTE yet. Sprint concentrated on VoWiFi and HD Voice, and does not even have HD Voice on VoWiFi yet. VoLTE is supposed to roll out "later this year" according to Sprint COO Gunther Ottendorfer.
      They also have to have LTE throughout an area to deploy VoLTE, because there is no voice fallback to 1X.

      Delete
    5. That's incorrect. Sprint doesn't support VoLTE.

      The reason you can talk and surf at the same time is that your Note 3 has separate CDMA and LTE radios. The Note3 and the single band LTE version of the Samsung S4 were the last Sprint Samsung phones with separate CDMA and LTE radios.

      Every current Sprint phone with tri-band LTE has a single radio and can not support simultaneoius voice and cellular data without VoLTE, which Sprint doesn't have.

      Delete
  6. Use FAST.COM for a reliable, honest speedtest. It is owned by Netflix so their customers can get a true speedtest, versus the ISP or even Ookla.

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  7. Sprint is an alternative to the idea of a decent nationwide carrier. It being stuck in the GWB-era outdated CDMA technology is the least of its problems.

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  8. sprint should merge prepaid with virgin mobile and just sell prepaid at its own stores. keep boost seperate, via internet or dealers.
    sprint would make a good , cheaper merger partner for comcast or dish network. otherwise, it is in a very bad position given its very limited coverage area.

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  9. Sprint? Not even once.

    They had a good thing going with RingPlus, as handsets are the only part of Sprint service worth paying for.

    But now that the gravy train's over, Sprint's service is way too overpriced when compared to the quality of its competition.

    Unless they added free voice, text AND data roaming to their prepaid offerings, and also enacted an across-the-board $10 price cut, they still won't have anything of value to offer.

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    1. The only way to salvage Sprint now is to sell its towers and transmitters for scrap. and its store signs can be melted down and made into Minion action figures to sell in eBay.

      "Unless they added free voice, text AND data roaming to their prepaid offerings"

      And they are going to put Ferrari engines in Yugo's too...

      Delete
  10. Sprint Prepaid can be a successful complement to the postpaid unlimited plan for subscribers who want the brand name and more services/attention/support. Sprint doesn't have to spend a fortune doing this.
    1. Remove restrictions on the newest phones, which offer the best experience. Offer financing and BYOD, just like postpaid.
    2. Offer limited voice/sms and data roaming, with more optional.
    3. Keep prices under postpaid (incl. taxes), and competitive with T-Mobile. Say $40 for 3 GB and $50 for 5 GB, including taxes and fees.
    4. Stock Prepaid in all Sprint stores, offering up-to-date smartphone choices. Train and compensate sales staff to sell Prepaid to customers who don't need or want postpaid unlimited. They should not give customers an excuse to walk out the door if unlimited isn't a good fit.

    Boost and should expand limited voice/text roaming to iPhones. Data roaming should be optional, to help keep monthly prices low and have another selling point vs. MetroPCS.

    Virgin needs a totally different pricing model and channel strategy to differentiate itself from Boost and Sprint Prepaid. Voice/sms and data roaming should be available, even if it costs extra. They will have to spend some money marketing Virgin again. Sprint paid to move Virgin HQ to the Overland Park HQ area, so they could spending some top management attention on the relaunch. Let's see whether the new Virgin Mobile is more more compelling for some customers.

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  11. I throw Sprint in the trash.

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    1. You are in the tiny minority, along with Sprint trolls who post here.
      According to a report last Nov. from brand reputation tracker YouGov BranIndex, Sprint’s consumer perception rating jumped up 67 percent since the start of September '16. On October 18, YouGov BrandIndex’s figures showed Sprint surpassed the average carrier score for the first time since March 2012.

      As of October 18, Sprint’s Buzz score - which measures whether people have heard anything positive or negative about the brand in the media or from friends – was 13, compared to the average carrier score of 11. By November 2, Sprint’s score had dipped some to 11, but was still on par with the overall carrier rating of 11.

      YouGov BrandIndex said the results were based on interviews with 28,000 adults age 18 and over.
      -Wireless Week

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  12. Sorry, the trash guy is in the majority. Look at consumer choice. How many choose Sprint compared to the better carriers. The difference is remarkable. And this means a lot more than a few cherry-picked reports.

    The tiny coverage footprint of Sprint, the bad situation with CDMA, at the bad situation with unlocking phones and bringing your own device all makes printed very distant fourth choice for people.

    ReplyDelete
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