Wave7 Research's Jeff Moore spotted the flyer above at a Missouri Walmart store on Monday. It reveals that TracFone, which purchased Walmart Family Mobile from T-Mobile in September, 2016, is finally making some changes to the service's billing and plans. Two plans are getting data increases effective May 3:
- The $29.88 plan will get 2 GB of high speed data instead of 1 GB.
- The $49.88 plan's high speed data allotment will go from 10 GB to 13 GB.
Billing will also change. Until now Walmart Family Mobile has been a postpid operator, with customers receiving a bill by text message or snail mail. They could pay online or by phone using a credit or debit card or checking account or with cash in a Walmart store. In May, Walmart Family Mobile is switching to prepaid billing, at least for new customers. Airtime cards will be available at Walmart stores starting May 16. Current customers can stay with postpaid billing if they wish. All customers can still pay at Walmart, online or by phone, but according to a Reddit post, the paper bill option is being discontinued.
Paying for service with an airtime card should reduce taxes in most jurisdictions. Currently, Walmart Family Mobile charges postpaid style taxes and fees of between 10% and 35%. Airtime cards are typically only subject to point of sale taxes of less than 10% in most places.
Here's the new Walmart Family Mobile lineup effective May 3, showung the changes in
- $24.88 unlimited talk and text no data
- $29.88 unlimited talk, text and data, first
12 GB at high speed
- $39.88 unlimited talk, text and data, first 5 GB at high speed
- $49.88 unlimited talk, text and data, first
1013 GB at high speed
Unlimited data at 2G speeds is available after the high speed data alotment is used up on $29.88 and higher plans. There's a $5/month Family Plan discount for each additional line (up to five lines total).
In other TracFone news, the multi-carrier, multi-brand MVNO has increased its Simple Mobile T-Mobile MVNO's $50 plan's high speed data allotment from 5 GB to 8 GB.