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Study: T-Mobile, Consumer Cellular Favorite Carriers in the US

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According to the results of a study conducted by Market Force, the favorite mobile operators in the United States are T-Mobile and Consumer Cellular. T-Mobile was ranked as the preferred full-service wireless carrier, while Consumer Cellular scored the highest among non-contract mobile service providers.

In completing its study, Market Force had taken the time to survey over 8,200 consumers based in America, collecting information with regards to trends in mobile plans, performance per mobile operator, level of satisfaction among customers, and the users’ experience when visiting the carriers’ outlets.

Market Force’s methodology includes having respondents rate themselves in terms of how satisfied they are with their carrier’s services, and also how likely they will recommend their carrier to other people. Market Force then collated the data and averaged them on the Composite Loyalty Index in order to assign a score for every carrier.

As mentioned earlier, T-Mobile scored the highest among full-service mobile operators, garnering a 43 percent score. The company was the only member of the Big Four (which also include Verizon Wireless, AT&T, and Sprint) to gain an improved score compared to last year’s, and in the process, remained as the favorite full-service carrier for the second straight year. Verizon is second with a score of 37 percent, AT&T third with 32 percent, and Sprint fourth with 26 percent.

Like T-Mobile, Consumer Cellular has also managed to hold its position as the favorite among non-contract wireless carriers. Collecting a very dominant 73 percent score, the operator easily distanced itself from the other top brands, which include Straight Talk (improving from third spot to second with a 55 percent score), Cricket Wireless (dropping to a 51 percent score), Virgin Mobile (48 percent), and Boost Mobile (41 percent). Interestingly, when combining both full-service and non-contract wireless carriers, four non-contract operators managed to outrank America’s Big Four. Indeed, Consumer Cellular, Straight Talk, Cricket Wireless, and Virgin Mobile all have bettered T-Mobile’s 43 percent score.

Market Force’s latest study also ranks carriers based on several different attributes. In the full-service category, T-Mobile was considered the best in terms of value, flexibility of options,  ease of changing plans, new tech, and in-store customer service. Verizon Wireless was tops  in network coverage, and clarity and strength of phone calls. In the non-contract category, Consumer Cellular scored the highest in every category (hence its 73 percent score) except for in-store customer service (which Cricket Wireless dominated).

To know more about the results of the survey, visit the website.


Source: PRWeb

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20 comments:

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  1. Cue the tmo haters...

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    Replies
    1. After we are done kicking Sprint down the stairs, thank you.

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  2. 0Mbps still = 0Mbps!

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  3. Of course T-Mobile is the favorite carrier, its German. Everything German is perfect.

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    Replies
    1. Lol ummmmm ok.

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    2. I look up from munching my strudel-and-sauerbraten... Nod, and then go back to eating.

      Delete
  4. I have nothing against Consumer Cellular but I don't think they should be called a "carrier". They do not have their own towers. They are an MVNO.

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    1. Gotta love the pedants.

      Definition of MVNO, from "lifewire"

      "The acronym MVNO stands for mobile virtual network operator. An MVNO is a cell phone carrier (such as a prepaid wireless carrier) that typically does not have its own network infrastructure and licensed radio spectrum. Instead, an MVNO has a business relationship with a mobile network operator (MNO). An MVNO pays wholesale fees for minutes and then sells the minutes at retail prices under its own brand."

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  5. TheCatDetectorVanJune 15, 2017 at 2:51 AM

    Why isn't TracFone listed in this article? I would imagine them at 89 or higher. Why? Because the quality of a phone service satisfaction leader is reflected in the standards they set for themselves.

    For example, TracFone provides affordable service & devices that can be used for looking less alone while in public places by oneself.....

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    Replies
    1. Straight Talk is mentioned. It is an America Movil / Trashfone brand.

      I imagine you left off the - above in front of your imaginary 89 rating.

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    2. "For example, TracFone provides affordable service & devices that can be used for looking less alone while in public places by oneself."

      You can always buy and hold a Tickle-Me Elmo for the same effect. And then at least you get laughter, instead of dropped calls.

      Delete
  6. I have MetroPCS and I must say that I am very happy with the service. Of course, they're owned by T-Mobile but, for all intents and purposes, it's one and the same.

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  7. Consumer Cellular's plans are not the most competitive in the industry but I guess when you deliver superior customer service, people will be willing to spend more?

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    Replies
    1. Their target demographic isn't necessarily the most informed/up-to-date on industry competition.

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    2. They don't need to be. AARP did the shopping for them. But they are more experienced shoppers, on a budget, looking for great value. And CC plan sharing is still an excellent bargain plan for a couple that does not binge watch youtube and send group silly face pictures all day.

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  8. t-mobile - "we try harder"

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  9. T-Mobile has been hiring more people over the past 3 years, while ATT, Sprint and Verizon have been firing people.

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    1. But where is T-Mobile's hiring occurring? Because every time I (a postpaid) customer call them, I sure as hell am not speaking to a person in the US, or even North America.

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    2. They are probably hiring the best, which in many cases is outside the US (of course someone who can do the exact same job for lower pay is better than someone who does a worse job but demands to be overpaid)

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    3. "They are probably hiring the best, which in many cases is outside the US"

      You get what you pay for.

      Pay shit wages, get shit reps.

      The point isn't even to get the best, but rather to set up the cheapest stonewall you can build between the company and its customers in order to maintain the appearance of customer service.

      This ultimately trains customers to DIY and winds up triggering a price war, since a company that doesn't adequately invest in customer loyalty or service has to compete purely on price and reliability.

      The end result is studies showing an increase in disloyalty and sales of unlocked phones, because customers don't feel any sense of fidelity to carriers that take the essential lifeblood of their business for granted.

      After all, a customer without phone service will wrangle up his buddies and start a home grown MVNO, while a carrier without customers will become a Sprint.

      And we've all seen what ignoring customers and becoming a Sprint does to a carrier.

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