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Straight Talk Wireless Might Have Just Launched a Rewards Program Without Letting Anyone Know

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With the growing number of people switching to prepaid, carriers have started to double their efforts in retaining their customers; especially since the other carriers have also ramped up their options. To entice its customers to stick around, TracFone's Straight Talk has unofficially launched a rewards program.

The initiative was picked up by Fierce Wireless, who first noticed the new Straight Talk Rewards program offered by the MVNO. TracFone, however, did not announce that the program had started, so there is no indication as to when it first launched. Looking at their corporate website, the latest press release published by the company dates back to 2013.

So what is Straight Talk Rewards all about?

The rewards program invites existing customers to sign up to auto-refill, play games, share TracFone content on social media, and buy service plans. Each customer who signs up for the program will be entitled to receive points. They will also earn points each year they stay loyal to the company. Once they have enough points, they can use these to make purchases related to entertainment, travel, dining, and many others.

This isn't the first time that a company used rewards programs to lure its customers to stay. AT&T offered a similar "Thanks" program last year, which it gained recognition for. In response to this initiative, T-Mobile launched its "Get Thanked" offer too. With Straight Talk Rewards, the existing customers of the MVNO might just have obtained enough reason to stay.


Source: FierceWireless

11 comments:

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  1. But just how lucrative is that rewards program?

    ReplyDelete
  2. Far, far too late to that game. But then again I'm one of those weirdos that doesn't see the value in overpaying for service that comes with "perks" that are of no use to me.

    ReplyDelete
  3. They should start their rewards program by offering competent CS.

    ReplyDelete
    Replies
    1. That is absolutely true.
      97% of all MVNO's have absolutely abysmal customer service because to save on costs, their CS is located internationally by poorly trained people.

      Delete
  4. Join Today - https://rewards.straighttalk.com/

    ReplyDelete
  5. I signed up for this months ago. If anyone can give a concrete example of how your "points" save you money, let me know. Every time I go to redeem my points for towards service it says "The store has encountered a problem processing the last request. Try again later. If the problem persists, contact your site administrator." The rest of the offers are just regular ads and coupons you could get anywhere.

    ReplyDelete
  6. Verizon has revealed that the personal data of six million users were exposed online. Seems more interesting than this article.

    ReplyDelete
  7. Reward programs are such a scam, it means they could lower the price. They're taking your money and giving you back a couple pennies. Cricket is the worst offender.

    ReplyDelete
    Replies
    1. You must have been playing wrong. Maybe a fake storefront that claimed to be a Cricket dealer that wasn't.


      I was in the Cricket Rewards program and never got anything back. However, I never paid one cent into it and I never found a way to do so.

      Delete
  8. Cricket rewards is great! I get points to buy gift cards and get referral credits.

    ReplyDelete
  9. It's a scam. I signed up for it and have accumulated about 3000 points. Today I logged in to my account and found my reward point was gone. I've heard many people had their minutes disappeared. I guess this is straight talk business practice.

    ReplyDelete
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