Home - , , , , - ROK Mobile Changes Sprint Plans, Adds New "Unlimited" Data Plan

ROK Mobile Changes Sprint Plans, Adds New "Unlimited" Data Plan

Sprint and Verizon MVNO ROK Mobile has made a number of changes to its Sprint based plan lineup.

  • The price of the unlimited talk and messaging, 1 GB data plan has been increased from $20 to $25 per month. 
  • The $30 3 GB, $40 5 GB and $50 8 GB plans have been discontinued.
  • There's a new $35/month plan offering unlimited talk, messaging and data with the first 4 GB of data at high speeds.
  • The $49 Super Plan that includes unlimited international calling using a VoIP app, ID theft insurance and accidental death insurance as well as unlimited talk, text and data got a high speed data increase from 3 GB to  3.5 GB. 

However, the most interesting change is the addition of a new $45 plan that includes unlimited talk, messaging and "Mobile Optimized Unlimited LTE Data".  The ROK site doesn't says what "Mobile optimized" means. So I called ROK mobile support and was told that it means that data speeds are throttled after 20 GB.

Here's the revised ROK Mobile line up:

Sprint network plans:
  • $25 Plan - unlimited talk and text, plus 1 GB of hard capped data
  • $35 Plan - unlimited talk, text and data, first 4 GB at high speed
  • $45 Plan - unlimited talk, text and "unlimited" (actually 20 GB according to CS) high speed data 
  • $49 Plan - unlimited talk, text and data, first 3.5 GB at high speed, accidental death insurance and international calling.
"Other CDMA" (Verizon) network plans: 
  • $20 Plan - unlimited talk and text, plus 1 GB of hard capped data
  • $30 Plan - unlimited talk, text and data, first 3 GB at high speed
  • $40 Plan - unlimited talk, text and data, first 5 GB at high speed
  • $50 Plan - unlimited talk, text and data, first 8 GB at high speed
It's rare for an MVNO to offer an unlimited data plan. Mobile operators charge by the GB, they don't sell MVNOs truly unlimited data. That makes offering a true unlimited plan economically unsustainable. Straight Talk tried it, but throttled or disconnected users who used much data and got slapped with a $40 million fine by the FTC for false advertising. Later Sprint broadband MVNO Karma offered an unlimited plan that only lasted lasted a few months. If ROK's unlimited is throttled after 20 GB and ROK doesn't make that clear upfront, there are going to be a lot of dissatisfied customers.

40 comments:

Comment Page :
  1. Must be a typo on that second $30 plan??

    ""Other CDMA" (Verizon) network plans:
    $20 Plan - unlimited talk and text, plus 1 GB of hard capped data
    $30 Plan - unlimited talk, text and data, first 3 GB at high speed
    $40 Plan - unlimited talk, text and data, first 5 GB at high speed
    $30 Plan - Iunlimited talk, text and data, first 8 GB at high speed"

    ReplyDelete
  2. I doubt the optimizing starts after 20GB. They probably throttle video from the first MB.

    ReplyDelete
  3. I have the Verizon $20 1 GB plan. It is the cheapest I've found for what it offers.

    ReplyDelete
    Replies
    1. for me that would be gone in a day and a half at the most

      Delete
    2. Do you pay just $20 per month or fees and taxes also?

      Delete
    3. @Alan the plan works more than perfect for me. I even have 500mb left. Good thing i don't depend on cell data so much.

      @BR I pay 19 cents in tax and fees.

      Delete
    4. Contact ROK for final price for my Zip. So, New York City gona pay about $21.05
      For 1Gb + unlimited calls and text it's the best price I can find

      Delete
  4. I wish they wouldnt talk about "unlimited data) with the first -- gigs at 4g. only 4g should be listed as unlimited as 2g throttled is like no data at all.

    ReplyDelete
    Replies
    1. Marketing scheme. They want to appear as they are offering a great deal when in reality they are not. Always read the fine print.

      Delete
  5. Taxes & fees not included, I'm sure. As such this offer isn't all that exciting - particularly for multi-line households.

    ReplyDelete
  6. Is this the best $30 verizon MVNO plan available?

    ReplyDelete
    Replies
    1. Not sure. Taxes and fees in some areas can approach 25%. Idon't know if refill airtime can be purchased at 3rd party seller like callingmart dot com .

      Delete
    2. Red Pocket Annual plan $21.75 a month for 3GB on verizon. You can also pay on a month to month basis for $29.75 a month. ROK charges taxes and Red Pocket does not.

      Delete
    3. For $35/month(minus auto pay discount) you get 6 GB/mo. Verizon Data thru Total Wireless at Walmart.

      Delete
    4. My taxes on Rok are only19 cents. I know this is not the case for everyone but it depends where you live. Based on experience i would stay away from Total Wireless or buying multiple months at a time.

      Delete
    5. Total wireless also charges taxes

      Delete
  7. Junk. MVNOs drowning in slow motion.

    ReplyDelete
    Replies
    1. Why do you care? Millions of people are saving real money with MVNOS right now. For example, I've been using both the FreedomPop Global SIM and the 4G LTE SIM for the last eight months. Since I use Google Voice for all my calls and the Signal messaging app, I haven't paid a cent during those eight months. If FreedomPop goes belly up tomorrow, I've still saved hundreds of dollars compared to the $30 T-Mobile 100 minutes talk | Unlimited text | First 5 GB at up to 4G speeds plan I was using for the previous three years.

      Delete
    2. They're all dying, and just a nuisance with their crummy shell games and instability. Their demise is a manifest destiny.

      Delete
    3. They're all dying? Wow, that's news. There are quite a few that have been around for many years, such as América Móvil owned TracFone (founded in 1996) which operates Straight Talk, NET10, Simple Mobile, Page Plus, Total Wireless, Telcel America, Walmart Family Mobile, GoSmart and SafeLink Wireless MVNO brands in the US. According to Dennis, TracFone has more prepaid customers (24.7 million) than any of the big four.
      http://www.prepaidphonenews.com/2017/05/first-quarter-2017-prepaid-mobile.html

      If you don't mind paying one of the big four more money for virtually the exact same service, that's your prerogative. But based on the numbers, millions upon millions of Americans clearly see the value of MVNOs.

      Delete
  8. Throttled after 20GB, so basically just like the Xfinity Mobile "unlimited" plan.

    ReplyDelete
  9. I really hate it when people wish ill on MVNO when they offered some of the best value before the actual networks decided to step up their game. Why would you wish for businesses to go down? Don't you want competition,jobs and better economy?

    ReplyDelete
    Replies
    1. Life is too short to expend vitriol on those who wish ill upon wealthy corporations. I'd prefer to spend my hate upon those who do true evil and oppression in the world, rather than hate those who give ROK, an organization of wealthy investors and bosses, a dirty look.

      Delete
    2. "Life is too short to expend vitriol"
      Life is too short to be preaching how people should feel. Feel however you want to feel about anyone.

      Delete
  10. Fyi, rok gives you free $10,000 accidental death insurance too.

    ReplyDelete
    Replies
    1. Probably a ruse to harvest more personal information from you such as legal name, date of birth, possibly SSN, home address and names and DOB's of family members to designate as "beneficiaries." Not buying it.

      Delete
    2. It certainly seems unconventional...

      Delete
    3. Companies seek some way to differentiate themselves so that you'll buy from them instead of a competitor. There are certainly plenty of MVNOs, so ROK needed some way to make you pay attention to their offerings. I guess their founder needed some way to make himself more likable since he's a billionaire and many people just hate billionaires. So, this insurance deal looks like a way to serve both purposes.

      My recommendation is that you give the availability of insurance ABSOLUTELY ZERO weight in your decision process. Choose ROK if and only if their service and price is right for you, but don't be swayed by the insurance (which really costs ROK very little), as I will explain.

      Financial advisors all say that narrow insurance policies such as "accidental death" and "cancer" insurance are a waste of money and you are likely not to ever make a claim on one of those policies. You are simply better off buying a life insurance policy that will pay when you are dead, no matter the cause.

      A Forbes magazine article I read says, "Rok's business model centers on securing low-income customers." It also says, "Rok Mobile, the wireless operator that DeJoria cofounded in 2014, is set to unveil a new plan aimed at helping low-income customers shoulder expenses they might otherwise forgo."

      ROK's target market is specifically low-income customers. I think low-income people are likely to be not as informed in financial matters as other people, so this insurance idea may appeal to them. After all, many people are afraid of, for example, dying in a plane crash. It appeals emotionally to people, even if it makes no economic sense.

      How are you really likely to die? Not in an accident. Accidents, with all the smashed metal and blood splattered, make the news, but are not the way most people die.

      As we have all read in the paper, higher income people have largely given up on cigarettes, so the cigarette companies have concentrated on low-income people, who make up a growing percentage of their customer base. So, plenty of low-income people, who are ROK's target market, will die of heart disease, stroke, bladder, kidney, and lung cancer well before any accident would befall them.

      Throw in the fact that the insurance won't pay if you are intoxicated at the time of the accident and the payout from this is practically nothing.

      Delete
  11. dennis... I'm posting this question here only bc it's a recent story and youll probably have more of a chance of seeing it sooner i think. why cant i find metro pcs phones ar any of the retail stores anymore... even the metro pcs web site doesnt sell many and tell you that its in store only?

    ReplyDelete
    Replies
    1. I get notified of every comment posted anywhere on the site. If anything I'm less likely to respond to off-topic comments as I want to discourage them.

      T-Mobile's marketing strategy with MetroPCS is to sell primarily through their dealers and secondarily through their website. MetroPCS phones and SIMs are not available to general retailers.

      Delete
  12. I can't even be bothered to toss 'em in the trash.

    In fact, they've all but thrown themselves in by limiting device activations to the two most draconian, uncompetitive networks in America.

    ReplyDelete
    Replies
    1. Curious to call the most successful network which competes better than any other "uncompetitive".

      Delete
    2. Verizon limits activations to branded devices only and ESN-locks their prepaid devices from being activated on postpaid or MVNOs.

      I suppose it'd be better to call them anti-competitive, but the point is that they're doing everything in their power to maintain a walled garden and avoid truly competing.

      They basically force you to either pay a premium for a branded device with mediocre specs, or pay extra for an LTE phone with a compatible ESN so you can sim swap over to something better.

      The entire thing is a complete shit show, which is why Big Red tends to arouse as much excitement within the prepaid community as a Discovery Channel documentary on the mating habits of Arabian dung beetles.

      Delete
  13. Such petty comments and fights are amusing. Live and let live people.

    ReplyDelete
  14. Can anyone guess why they would have a lower price for the CDMA network, when It has better coverage, than for the Sprint network?

    ReplyDelete
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