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Cricket Discontinues $55 Unlimited 2 Plan

AT&T's Cricket Wireless has quietly discontinued the Unlimited 2 Plan that it launched July 20. The plan was billed as a limited time promotion but I'm still surprised it was discontinued. Less than a month ago Cricket made the plan eligible for Cricket's regular $5/month auto pay discount that it originally wasn't eligible for. I figured that was an indication Unlimited 2 was here to stay, but I guess not.

Unlimited 2 always seemed like a lousy deal to me. In return for a mere $5/month savings over the regular $60 Cricket Unlimited plan, speeds were throttled to 3 mbps. The regular Unlimited plan is throttled to 8 mbps. Cutting internet speeds by 62.5% in return for a mere 8% price reduction seems like a great deal for AT&T and a not so great one for customers. The network can serve a lot more simultaneous 3 mbps users than 8 mbps users and that reduces AT&T's need to spend money on network upgrades.

I can think of two possible reasons for discontinuing Unlimited 2:

  1. It wasn't performing well for AT&T, meaning it wasn't attracting as many new users and/or as many upgrades from cheaper plans as AT&T wanted.
  2. Too many users were downgrading to Unlimited 2 from the $60 plan reducing ARPU by more than AT&T desired.

My guess is that Unlimited 2 was dropped because it wasn't attracting enough users. With Black Friday and the holiday shopping season approaching, Cricket may have gotten rid of it to make room for a better new promotional plans. I hope that's the case.

Source: Cricket Wireless

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13 comments:

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  1. Cricket is too slow to use in 2017, it's worse than Sprint.

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    1. I usually had 9 mbps when I had Cricket earlier this year. I usually had *nothing* on Sprint.

      9 mbps is enough to stream Netflix just fine. 0 mbps is enough to throw your phone in the lake and read a book instead.

      Delete
    2. You had 9 mbps, anon706? That's really interesting, because Cricket caps speeds at 8 mbps.

      Delete
  2. The other big Cricket news is that plan change to a lower plan will take effect on your next billing cycle.
    Many people would take advantage of the 2 plan change to reset data. For example you would get 8Gb instead of 4 for the same price.

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    Replies
    1. To clarify this comment: Cricket will soon be allowing their customers to choose between having plan changes occur on the same date as the change or on their next bill date. More info coming on 11/5 about this update.

      Delete
    2. But can you switch plans immediately, and then schedule another change at the beginning of the next billing cycle?

      Delete
  3. "originally wasn't ineligible for."

    This could be a typo

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  4. I get 100mb on speedtest everywhere in metro area on sprint, Seems like you people here only hate but dont actually test all networks

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  5. Excellent point. it's a great website but some people are 100% wrong on their reporting of providers. Yes, in their location, provider "x" sucks. It doesn't mean they suck everywhere.

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  6. The plan was junk and everyone knew it.

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  7. Maybe Cricket dropped the $55 plan because they will soon reduce the price of the $60 plan to $50 in order to compete with all the other $50 unlimited data plans out there?

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  8. I have two phone unlimited plan for 80, the 3MB throttle works fine for youtube, netflix, directvnow and amazon prime. Canada is included and I often travel there. unbranded phone works fine to tether with ipads (Unbranded= ASUS phones, Alcatel idol3/4/5 from Amazon etc)

    ReplyDelete
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