Techcrunch is reporting that according to an unnamed source "close to the company", Sprint is planning to merge Virgin Mobile and Boost Mobile into a new brand called "Sprint Freedom". The change is supposed to occur in the first quarter of 2014, which ends March 31.
There's no word on what will happen with plans and phone offerings but I suspect that there will be changes. Boost and Virgin were once innovators and the low price leaders in the prepaid market but they have stagnated and the rest of the industry has passed them by.
In August Japan's SoftBank acquired a majority interest in Sprint which means that SoftBank CEO Masayoshi Son is now calling the shots at Sprint. Son has a reputation for turning companies around by fixing technical and business process issues while simultaneously cutting prices. The prepaid re-branding could be the beginning of Sprint's makeover by SoftBank.
I suspect that Sprint Freedom will offer lower plan prices. I'm also hoping to see an end to the ban on using Sprint branded devices on prepaid. Thanks to GSM operators and MVNOs promoting the ability to use your existing phone with their services, mainstream customers have come to expect that they should be able to use any technically compatible phone on any operator. Sprint's byzantine rules restricting handsets to specific Sprint brands and plans are increasingly recognized as anti-customer and I believe they have put the company at a competitive disadvantage.