Posted by Christine Torralba-Canencia at 11:44 PM on Monday, April 4, 2016 // 21 comments
Cricket promised that it would expand its retail distribution to better accommodate its customers. Today, the prepaid cellular service provider did good on its promise by announcing that their phones and services are now available in 1,300 Best Buy locations and about 2,000 Aaron's lease-to-own locations. Based on their announcement, Cricket will be selling a selection of its devices on Best Buy's website and stores for the next two weeks. After that, they will continue adding more devices to their lineup over the next two months.
By making their devices and services available through Best Buy and Aaron's, Cricket is partnering with two of the most powerful handset retailers in the country. Through Aaron's, customers can easily purchase a phone from the retailer or bring their own phone and have a BYOD Cricket SIM card kit activated in no time. Apart from Cricket, Best Buy sells devices from other prepaid service providers like Virgin Mobile, Boost Mobile and TracFone. Meanwhile, Aaron's sells and leases unlocked GSM devices capable for activation under AT&T, MetroPCS, T-Mobile, TracFone, and many others.
With their announcement, Cricket's distribution now expands to over 11,000 retail outlets throughout the country. This decision is part of the company's move to have "a very aggressive distribution strategy" through its own stores and third parties. Other online vendors where Cricket phones may be purchased include Target, Amazon, and many others.
This aggressive promotion of Cricket's products has led them to add 466,000 net prepaid subscribers in just the third quarter of last year and another 469,000 in the fourth quarter. Partly responsible for this is the $63 million AT&T spent to promote its prepaid sector in the last quarter of the year.
Some of the phones that you may find on Cricket include a variety of devices starting from the $10 LG Risio to the more expensive iPhone 6s Plus at $850. Their plans start at $35 per month with a $5 "Auto-Pay" credit, which also includes all taxes and fees. The most expensive plan is at $60 per month, which includes unlimited voice and text, and 10GB of high-speed data.
Source: Fierce Wireless