T-Mobile USA annouced Uncarrier 12 today. It's a new postpaid plan called T-Mobile ONE that is supposed to eventually replace all of the carrier's other general purpose postpaid phone plans. T-Mobile ONE will be offered to postpaid customers starting Sept 6 and will be available to prepaid customers "later".
T-Mobile ONE is pretty simple. It includes unlimited talk, messaging and data in the US, Canada and Mexico for $70 per month plus the usual long list of postpaid fees and taxes. It also includes Simple Global which is unlimited messaging, 2G data and 20¢/minute voice in over 140 countries. As with current T-Mobile unlimited plans, customers using more than 26GB in a month will have their data de-prioritized, meaning they may experience slower speeds in locations where the network is heavily loaded.
Additional lines on the same account get a discount. The second line is $50 per month and the third through eight line are $20 month. Additional lines beyond eight are $30/month. Tablets can be added for $20 per month, smartwatches are $5/month extra for 2G data.
T-Mobile's current unlimited everything plan is $95/month for the first line and $45 for each additional line. That makes $70/month for unlimited everything sound great, but there are some gotchas. Compared with T-Mobile's current plans, T-Mobile is missing two big things:
- High quality video. All video streams are limited to 480p. High speed video is available for $25 per month per line.
- Usable Hotspot speeds: Unlimited hotspot is available but it's throttled to 2G which is unusable for normal PC use or video streaming. Unthrottled hotspot is $15 per 5 GB extra.
On the prepaid side, I doubt that T-Mobile will try to replace all prepaid plans with T-Mobile ONE. My guess is that it will replace the $50, $60, $80 and $95 Prepaid Simple Choice plans, which are most like the postpaid Simple Choice plans that T-Mobile ONE is supposed to replace. I'm suspect that the $40, $50 and $60 Simply Prepaid plans along with the $25, $30 and Pay As Yo Go plans will be retained to provide T-Mobile branded choices to potential customers who balk at paying $70/month.
Update 5:30 PM PT: The tech press' reaction to the idea that T-Mobile ONE would replace all the Simple Choice plans has been almost universally negative. It looks like T-Mobile has abandoned that idea. T-Mobile CMO Andrew Sherrard told PCMag's Sascha Segan this afternoon that T-Mobile ONE will only replace the $95/month plan, at least for now.
Source: T-Mobile via FierceWireless