According to Neville Ray, the senior vice president and chief technical officer of T-Mobile, less than eight-tenths of 1 percent of T-Mobile’s subscribers have turned off Binge On ever since the feature debuted in November of last year. Ray also took the opportunity to reveal that he has received calls from more than a dozen international wireless carriers, all inquiring about T-Mobile’s video content streaming service and how the company manages video consumption among its customers.
When the Binge On service first came out, it had generated some buzz in light of the fact that it does not affect the data allowances of T-Mobile customers, but it does bring down the quality of video streams to 480p quality (from 720p resolution or higher). Ray is also claiming that because Binge On optimizes the video resolution to a more manageable 480p, T-Mobile actually was able to decrease the overall volume of data on its network.
The top executive pointed out that the wireless carrier’s network data traffic has been reduced by 13 to 15 percent, which is an improvement over the 10 percent decrease that T-Mobile initially registered during Binge On’s debut around ten months ago. Without going into specifics, Ray was quick to stress the impact of the 13 to 15 percent reduction in network data traffic. As claimed by the executive, T-Mobile currently handles double the volume of video streams compared to its rival networks.
But with the recent launch of its new T-Mobile One unlimited data plans, some are wondering if T-Mobile is looking to eventually shift away from Binge On. The wireless carrier will obviously try to make T-Mobile One as the top priority from now on, and if new customers sign up for the new unlimited data plans, basically they will no longer be needing the Binge On feature anymore because the T-Mobile One plan would render all data (whether it be video content or not) toll-free.
Source: Fierce Wireless