The HMD-owned company first made the announcement not too long ago, promising that its Android smartphones would come with features capable of competing against some of the devices available in today's market. And rightly so, the company unveiled three Android smartphones back in MWC 2017-- the Nokia 3, Nokia 5, and the Nokia 6. Among these three devices, the Nokia 6 is the flagship device and is equipped with a 5.5-inch 1080p display. It runs on a Qualcomm Snapdragon 430 processor with 3GB of RAM, and a 15-megapixel rear-facing camera. This smartphone model is said to be priced at around $243. The two others will be a lot cheaper than the flagship model yet are still very competitive.
But how can a company, such as Nokia, stand out against the other smartphone manufacturers? For one thing, the three Android smartphones Nokia will be releasing pretty soon all run pure Android 7.1.1 Nougat straight out of the box. This is one big way Nokia is setting itself apart from other smartphone manufacturers, especially since most of them still have devices being released with Android 7.0 Nougat and are still hoping for an update soon. Through this, Nokia wishes to use this to their advantage.
As recently announced by HMD Global, they will be implementing a strategic partnership with both Google and Foxconn, in the hopes of furthering its gains for the next year. The announcement was made by HMD Global's VP for the Middle East and Africa Per Ekman, who promises Nokia will be a running a near stock Android experience-- an approach that paved the way for Nexus' success.
"Most of the smartphones in the market do not have the Android OS in the way it should be," Ekman shared in his announcement. "Vendors are adding a skin on top of the OS. Consumers have the right to have the latest version in the OS, and we will be pushing the latest version and the patches as soon as it is available from Google."
By being able to keep their smartphones at a stock or near-stock level, Nokia would be able to minimize the resources needed for their devices to undergo internal testing. Consumers no longer have to wait for an Android OS update, which often doesn't happen for at least several months.
In the past, smartphone manufacturers have promised their customers that they will be pushing timely updates. Unfortunately, many of these manufacturers have struggled to keep that promise. The question now is whether or not Nokia can actually deliver on theirs.