Just recently, America Movil's TracFone upped its game as a way of covering more ground over its competition. The largest MVNO in the US has quietly opened new retail stores throughout the country. As reported by Wave7 Research, TracFone now has a total of 81 stores in the US. The company has opened a total of 16 new stores in California. Its other stores can be found in New York, Ohio, Illinois, Texas, and many others. At the beginning of the year, the MVNO only had eight stores.
Each of these stores carry the different brands that the MVNO offers such as TracFone, Simple Mobile, Total Wireless, Net10, GoSmart, Page Plus, and SafeLink. In addition to this, many can find exclusive deals in these retail stores, many of which aren't available online. The retail stores also provide tablets that help each customer determine the brand and network that best suits them.
Although TracFone seems confident about its move, Wave7 is a bit wary about this decision. According to the publication, the recent in-store checks of the MVNO show that there isn't much people who are paying a visit. The website shared that many customers complained that there were eight brands with different options available. Since some of the stores were often associated with TracFone's brand, it failed to present options to its targeted customers. In particular, it failed to catch the attention of the younger generation as TracFone was perceived as an expendable phone for the older market. Another complaint revealed that the company lacked in its advertising efforts for promoting the stores.
Hopefully, the brand realizes what they are missing out on and improves on them. Otherwise, their newly opened retail stores wouldn't be able to last too long; especially in a fierce market for the prepaid sector.