Straight Talk has unofficially launched a rewards program.
The initiative was picked up by Fierce Wireless, who first noticed the new Straight Talk Rewards program offered by the MVNO. TracFone, however, did not announce that the program had started, so there is no indication as to when it first launched. Looking at their corporate website, the latest press release published by the company dates back to 2013.
So what is Straight Talk Rewards all about?
The rewards program invites existing customers to sign up to auto-refill, play games, share TracFone content on social media, and buy service plans. Each customer who signs up for the program will be entitled to receive points. They will also earn points each year they stay loyal to the company. Once they have enough points, they can use these to make purchases related to entertainment, travel, dining, and many others.
This isn't the first time that a company used rewards programs to lure its customers to stay. AT&T offered a similar "Thanks" program last year, which it gained recognition for. In response to this initiative, T-Mobile launched its "Get Thanked" offer too. With Straight Talk Rewards, the existing customers of the MVNO might just have obtained enough reason to stay.