The Mountain View-based company recently launched a web site called madeby.google.com as a teaser campaign of what's in store for its users on October 4. They also released a video and a similar-themed billboard in Boston confirming their plans on announcing its 2017 smartphones.
When you watch the video, you'll find a Google search bar with different questions smartphone users usually ask about their devices. By the end of the video, Google teases of an event on October 4th with a link to madeby.google.com/askmore/. Once you arrive on this web site, they tease again with a question: "Thinking about changing phones?" and again, another invitation for their upcoming event.
Considering Apple just launched the iPhone X, it could be a slight jab at their competition. But let's not go into that.
Although there are some people who are curious about what this event could be about, there are those who can't help but connect this with last year's Pixel and Pixel XL launch, which happened to be the first official Google branded devices. More evidence of this is supported by reports of a new LG handset that was recently approved by the FCC. While the FCC documentation does not reveal any detail about the device, it does show the FCC ID ZNFG011C, which is the same as the HTC-made NM8G011A.
In FCC lingo, the first three digits refer to the manufacturer codes: ZNF means LG and NM8 means HTC. Meanwhile, the last five digits correspond to the model numbers. In our case, the G011A and G011C.
When the FCC approved the HTC G011A back in August, many believed it was the HTC U11 Google Pixel-branded device. But with the new LG G011C FCC ID revealed in the document, sources believe it could either be the LG G6, V30, or an entirely different device. Either way, many believe Google will be releasing its latest branded device as it had relied on the two manufacturers for the Nexus and Pixel handsets in the past.
As of this writing, Google already sent out its official press invites for the event, which is set for 9AM PT / 12 PM ET in San Francisco on October 4th. For now, we can only keep guessing until the real McCoy is unveiled.
Source: PhoneScoop, The Verge