iCulture, it turns out that this year's Apple device will be called the iPhone X (read as iPhone 10). Another iPhone 8 smartphone is reportedly in the works but it's not the flagship model we've all been waiting for. A 'reliable source' of the website has described the iPhone X as a bezel-less device. This same source was the one who correctly revealed information about the 10.5-inch iPad Pro.
This is actually the first time we're hearing about the iPhone X so it's recommended to take the report with a grain of salt. If anything, sources have been clear about this year's flagship iPhone device to be an iconic model-- one that would not follow the usual naming scheme that Apple implements on its devices every year. Since this year marks the 10th anniversary of the original iPhone, it's only understandable why Apple is keen on giving this year's device a different name.
When the year started, there were some theories that Apple would be calling this year's model as the iPhone "Edition" or the iPhone X. But for some reason, many stuck to the iPhone 8 idea and kept calling the device as that. Although there's no guarantee that Apple will be calling the device as iPhone X, iCulture's report clarifies that Apple is working on a different iPhone 8 model. The iPhone Edition name is also a possibility.
Apart from the iPhone X, Apple is expected to announce a couple of other iPhone models. Unlike the iPhone X, however, they do not come with bezel-less displays. On other reports, these models have been referred to as the iPhone 7s and 7s Plus. With iCulture's report, however, they are the ones to carry the iPhone 8 branding.
iCulture's report also points to a September 15 date when pre-orders will start being accepted. Deliveries will then follow on September 22. Since those dates are still a few weeks away, we should have a definite idea of the new iPhone model's official name by then.