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Developing: Cricket Rewards Likely To Be Ending Soon

Cricket Rewards More Rewards, More Smiles

It looks like AT&T's Cricket prepaid brand is about to shut down its popular Cricket Rewards program. Rewards, which launched in 2015, lets users earn account credits and points that can be redeemed for gift cards from Amazon, Target and other stores. If you refer a friend to Cricket, you and the person you refer each get a $25 account credit.  Cricket rewards lets you earn points by playing games, paying your bill on-time, and checking in at Cricket stores. The program, especially the referral credit part seems  to be quite popular. Unfortunately it looks like Cricket Rewards is going away.

The end of the program hasn't been officially announced, so I'm calling it a very credible rumor.  The story came to me from former Cricket Store employee and YouTube vlogger John at Magic Tech Review who has been a reliable source for Cricket leaks in the past. He accurately revealed Cricket's recent plan changes and worsening of the multi-line discount before they were officially announced. This time John shared an official looking screenshot from Cricket's internal web app for dealers. He asked me not to publish the screenshot to protect his sources, but here's what it indicates is happening to Cricket Rewards:
  • November 28, 2017, 5 PM EST - Cricket Rewards will be closed to new enrollments.
  • January 2, 2018, 5 PM EST Cricket Rewards members will no longer be able to earn Rewards points or send referral invitations.
  • January 29, 2018, 5 PM EST - Rewards closed to new enrollments by referees.
  • February 25, 2018 - Last day referees can activate service to complete a referral and receive $25. 
  • Feb 26, 2018  - Last day to redeem Rewards points. All points expire at 5 PM EST, Feb 26.
It doesn't look like Cricket is planning to give customers much advance warning of the changes. The leaked screenshot indicates that Cricket will send customers emails announcing the changes on Nov. 28, Jan. 2 and Jan 26.

The elimination of Rewards is the third negative change at Cricket this month. The others were the elimination of Cricket's popular $50 8 GB plan and the reduction of the maximum multi-line discount from $100 to $70. The $50 plan was Cricket's least expensive plan that was eligible for the hotspot add-on as well as the least expensive plan that included Canadian and Mexican roaming. New customers who want those features now have to pay at least $5 more. All these changes suggest to me that AT&T is shifting its strategy with Cricket from acquiring as many new customers as possible to increasing average revenue per customer.

Source: Magic Tech Review

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17 comments:

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  1. Expect to see more ports to other companies.

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  2. Great time to port to MetroPCS and get 1-year free Amazon Prime. Cricket has become a complete joke. Prices are going up. They keep cutting customer service. Loss of device subsidies. Fees on everything. Outages monthly. Speeds are slower than Sprint.

    ReplyDelete
    Replies
    1. Give it a year for T-Mobile's Network to expand. Right now Cricket is much better because it has significantly more coverage than MetroPCS: Cricket lets you use data in the vast majority of the country.

      Average out all those locations of 0 speed on MetroPCS and you'll find out that the average speed is a lot lower than reported. And even much worse with Sprint, which has no data at all in the vast majority of the US.

      Once T Mobile expand significantly, Cricket will not have this Advantage anymore.

      Delete
    2. How do you do that?

      Delete
  3. Thanks for the mention love your site I will be bringing more news tomorrow. I will share the details with u later...

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    Replies
    1. Magic Tech is great !!

      Delete
  4. Hmm, I wonder if this is a "trial balloon" or intentional leak that's being floated to see how the public will respond to this idea.

    A lot of "early adopters" switched to Cricket, and got their friends to switch, because of the Rewards and 'mPoints' scheme.

    Maybe if the word of mouth is bad, they'll pretend this was never meant to be final -- just like AT&T did with their leaked hotspot termination plans last month.

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  5. Sad that AT&T appears to be killing off Cricket for some reason.

    ReplyDelete
    Replies
    1. Just bringing them in line with 99% of other prepaid brands, they have to show a profit someday.

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    2. I bet Cricket is a loss- leader for at&t. No way they make a profit.

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  6. I don't know about you guy but I haven't see my prefer credit at all. I have personal activate 4 line for my friends but haven't see a penny.

    ReplyDelete
  7. This rewards thing has been gradually dying over the past year. There used to be many apps that allowed you to earn points, now cricket appears to be the only one besides a Boston Celtics app. I heard a rumor it was to end Dec 31, looks like they extended it a bit. Might be time to look at att prepaid...crickets getting tighter!

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  8. I think they will end up merging Cricket with ATT prepaid. No reason for a separate Cricket anymore.

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    Replies
    1. I agree with this and expect it for sure.

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  9. It's official, got my notification email from cricket today.

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    Replies
    1. Me too. I thought I would have seen something here (meaning an update here to the story or a new article) mentioned about it.

      Delete
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