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AT&T Prepaid Customers Now Have Access to "Sponsored Data"

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AT&T has decided to extend its "sponsored data" program to include its prepaid customers. Earlier today, AT&T prepaid customers received a text message letting them know that their plan now includes sponsored data. Even those who are using the two cheaper prepaid AT&T plans are automatically able to access sponsored data. Prior to today's announcement, the program used to be exclusive for postpaid customers.

The program gives users the chance to stream content from AT&T's select partners without worrying about losing MBs for what they viewed or listened to. Since the content is from the carrier's partners, streaming won't affect their data cap.

Although this may come as an advantage to AT&T's subscribers, it raises an issue with net neutrality. This is because the program gives preference to AT&T's select partners over its competing apps and companies. Since users can access these without worrying about their data cap, they are more likely to use these over other services.

And when checking out the services available under AT&T's sponsored data program, this is currently limited to DirecTV, Fullscreen, and U-verse. These are all three video services owned by AT&T. This means that AT&T has more control over the content that their subscribers can access, especially those who want to stream from a free service. Ever since the FCC decided to repeal net neutrality rules, AT&T is free to offer such services.

Are you an AT&T prepaid customer? Did you receive a text earlier already?


Source: The Verge


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12 comments:

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  1. got the text. but does not benefit me because not have directv uverse etc. too expensive. betcha if other services are ever included, you'll have to subscribe to them via at&t in order for at&t to get their cut.

    ReplyDelete
    Replies
    1. Yep,you will have to subscribe through AT&T because AT&T Owns DirecTv & U-verse. They get the full cut.

      Delete
  2. Ok cool. So when VoLTE and WiFi-calling is available on AT&T Prepaid?

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  3. Opt in or out of AT&T PREPAID Sponsored Data - https://www.att.com/esupport/article.html#!/wireless/KM1248135

    ReplyDelete
  4. I hope AT&T's sponsored data program is more reliable than T-Mobile's.

    ReplyDelete
  5. "got the text. but does not benefit me because not have directv uverse etc. too expensive."
    actually it's cheaper than high speed internet and all of the separate services you need to sign up for it order to watch internet tv

    ReplyDelete
  6. directv $100 per month for dvr box dvr service and 300 channels including movie channels compared to high speed internet at $50 per month plus modem\router rental $10 per month roku box $100 Hulu $10 per month Netflix $10 per month cbs all access $10 per month local antenna $50 plus Amazon prime $10 per month hbo now $10 per month and finally whatever on demand internet tv service you choose such as directv now or sling tv or you tube tv for another $50 per month
    totaling triple the price of good old regular tv

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  7. Net Neutrality...who cares right? Too bad cable TV is terrible, nothing but ads and trashy pop culture. Netflix is way better.

    ReplyDelete
    Replies
    1. I have one on my phones on unlimited data set up to stream Netflix 24/7. Not to watch, but to maximize data consumption.

      Delete
  8. I wonder why DIRECTVNow is not included?

    ReplyDelete
    Replies
    1. "For example, if you have DIRECTV NOW, you can stream your favorite shows through the DIRECTV app virtually without using your monthly data balance. Learn more about Data Free TV. You must have high-speed data remaining in your monthly allowance to initiate a Sponsored Data session. Restrictions and exclusions apply."

      Delete
  9. So this is a result of repealing Net Neutrality?
    What's wrong with repealing Net Neutrality again?
    OMG! FaceBook clicks are down?
    Sad Clown Face :0(

    ReplyDelete
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