Home - , , - Survey Says Simple Mobile, Ultra Mobile, H2O Wireless and Page Plus Are the Top Selling MVNOs at Independent Dealers

Survey Says Simple Mobile, Ultra Mobile, H2O Wireless and Page Plus Are the Top Selling MVNOs at Independent Dealers

Telecom competitive intelligence firm Wave7 Research, has released its 1st quarter, 2018 Independent Prepaid Dealer Survey. The quarterly survey tracked prepaid brand distribution and sales at independent, multi-brand dealers in NFL cites. Dealers were asked which prepaid brands they carry and which were their top sellers.

According to Wave7, this quarter's winners are Simple Mobile, Ultra Mobile, H2O Wireless and Page Plus. Simple Mobile was available at 28 of the 30 dealers and was among the top three sellers at 24 of them. Ultra was available at 21 sellers and a top three seller at 18. H2O was 21 dealers and in the top three at 7. PagePlus was at 26 dealers and a top three seller at 8.

Net10 and GoSmart had wide distribution, but mediocre sales. Net10 was in 17 stores, GoSmart at 15. Net10 was a top three seller at only one dealer and GoSmart failed to crack the top three in sales at any dealer.

Verizon Prepaid and Total Wireless were cited as "top gainers" by Wave7. Both are relatively new to the independent dealer channel. Verizon Prepaid, which began selling though dealers in 2016, was available at 11 stores with a top three seller ranking at two. Total, which which started selling through dealers last year, was at three dealers and the second best seller at one of them.

Wave7 called Red Pocket, Telcel America and RokMobile the survey's losers. Red Pocket was only at two dealers. Sales of Telcel were weak and ROK was only available at three dealers.

Here's the raw data from the survey (Q4, 2017 numbers are in parentheses). Note that the Q4 survey included 35 dealers, the latest one only 30.
Prepaid Carrier Presence among 30 dealers 1st place 2nd place 3rd place Also-ran
Simple Mobile 28 (32) 9 (19) 7 (4) 8 (5) 4 (4)
PagePlus 26 (17) 2 (1) 2 (1) 4 (1) 18 (14)
Ultra Mobile 21 (25) 7 (4) 7 (7) 4 (5) 3 (9)
H2O Wireless 18 (25) 2 (2) 2 (3) 3 (6) 11 (14)
Net10 17 (15) 0 (0) 1 (2) 0 (2) 16 (11)
GoSmart 15 (17) 0 (0) 0 (3) 0 (3) 15 (11)
T-Mobile Prepaid 14 (21) 2 (2) 6 (7) 2 (5) 4 (7)
Boost Mobile 11 (10) 2 (1) 2 (2) 3 (1) 4 (6)
Verizon Prepaid 11 (13) 1 (2) 0 (1) 1 (1) 9 (9)
Lycamobile 9 (18) 0 (1) 0 (4) 2 (3) 7 (10)
MetroPCS 9 (5) 5 (3) 1 (1) 1 (0) 2 (1)
Telcel America 7 (9) 0 (0) 0 (0) 0 (0) 7 (9)
AT&T Prepaid 4 (3) 0 (0) 0 (0) 1 (0) 3 (3)
Total Wireless 3 (4) 0 (0) 1 (0) 0 (0) 2 (4)
Rok Mobile 3 (3) 0 (0) 0 (0) 1 (1) 2 (2)
EasyGo 3 (2) 0 (0) 0 (0) 0 (0) 3 (2)
Airvoice 2 (3) 0 (0) 0 (0) 0 (0) 2 (3)
RedPocket 2 (2) 0 (0) 0 (0) 0 (0) 2 (2)
Selectel 1 (1) 0 (0) 1 (0) 0 (0) 0 (1)
Eco Mobile 1 (1) 0 (0) 0 (0) 0 (0) 1 (1)

Once again, the TracFone brands (Simple Mobile, PagePlus, Total Wireless, Net10, Telcel America and GoSmart) dominate the results in terms of distribution. Simple Mobile was also the top selling brand. Ultra Mobile, which ranked second in sales and third in distribution, is the leading non-TracFone MVNO.

Source: Wave7 Research


Comment Page :
  1. Little do people know how abysmal their customer service experience is.

    1. Tracfone is trying to screw me out of prepaid minutes/text/data because I bought a new phone. They said all would transfer. I'd stay away unless you like problems.

  2. So basically, it's chart of which MVNOs and prepaid brands offer the biggest commissions / spliffs to dealers, with a touch of how popular/how many users the provider has.

    1. Wrong guess. Am Movil pays low commissions except for new accounts. Tmo pays low commissions. They sell well.
      AT&T prepaid pays high commissions and sold poorly.

  3. Simple Mobile has the lowest cost phones available at Best Buy and the lowest priced unlimited plan of $25 with 1GB high speed then throttled and also the lowest unlimited high speed plan at $45 with autopay. Simple Mobile refill cards are available at most outlets

    1. That's $25 *plus* taxes and fees in most states, for Simple from Best Buy.

      Probably better off with LycaMobile or UltraMobile at $23 flat if you want 1GB on the T-Mobile network, or Pure Talk at $25 for 1GB on AT&T (minus a 75% off for the first month HoFo promo).

    2. Please don't call "1GB high speed then throttled" unlimited.

  4. Simple and Ultra run on TMobile and each week we have our MetroPCS plan we see more and more locations with solid 5 bars of LTE signal. TMobile is doing everything right.

  5. I used to have H2O and I liked it. If you use very little voice, text and data, you can pay as little as $3.33/ month for 90 days of service. They use the AT&T network.

    But I found I needed more. Red Pocket's yearly plan gives me 500 minutes AND 500 texts AND 500 MB of data for $99/year($8.25/month). To me represents the best value out there. You can choose between Verizon, AT&T, T-Mobile, or Sprint.

    1. Red Pocket and H2O both have problems on the AT&T network:

      - Neither can handle MMS photo text or group texts with Android users, on iPhone

      - Neither has VoLTE or Wi-Fi Calling

      - H2O is throttled to 8 Mbps

      - Red Pocket AT&T sends data through a central proxy, which slows data

      - Neither allows high-speed data top-ups if you run out middle of the month

      - H2O uses gimmicks that double data only for a few months to hook users at the start

      - Red Pocket's best prices are bundling a full 12 months, which is extreme

  6. A bit of wrong info above
    -H20 is NOT throttled to 8 mbps. Yes, their site says they do, but not true. Speeds of 20+ mbps are not uncommon. Not sure why this mis-information keeps getting repeated this "Fake News" over & over again. Likely by those who NEVER had H20.
    -Red Pocket AT&T data is not slow. Works great with speeds of 20+ mbps not uncommon. Never any issues, even with videos.
    -Yes, 12 months is a stretch, but I wouldn't call it extreme. You would likely come out ahead on the ATT or Verizon variants even if Red Pocket went belly before the year is up.

    1. And the Red Pocket 500 voice, 500 text, 500 MB data Essential plan is available for a monthly price of $10 if you don't want to commit to a year. An outstanding value!

    2. The Red Pocket $10 per month plan is a good plan for low usage but finding phones that are pocketable and used infrequently is difficult since most phones have 5 inch screens and are heavy. Any suggestions on lightweight pocketable new unlocked phones to use the Red Pocket $10 plan with, Best Buy sells an unlocked $60 Nokia 3310 basic phone that has an internet browser but can not find any other unlocked phones that size

    3. Amazon also has the unlocked LG B470 for $46.50, the ZTE Z223 or Z431 for $49.99 and the unlocked Samsung A157 for $84.99. All are flips except the ZTE Z431 QWERTY candybar and all are about the same size as the 3310.

      You can also use locked AT&T phones with a Red Pocket AT&T SIM. The locked phones are cheaper, the LG 470 is $30 at Target and Walmart.

    4. I was in H2O about 3month ago.And I indeed had 8Mbps throttled in both DOWNLOAD and UPLOAD.Not sure if they did any change since then.

  7. Thanks for the portable phone suggestions to be used with Red Pocket. Can Red Pocket be used on the LG 470 model ATT prepaid or postpaid or both prepaid and postpaid versions?

  8. Any AT&T phone prepaid or postpaid will work on with any AT&T MVNO's SIM as long as the phone isn't financed or reported lost or stolen.

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