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Wave7 Reveals Simple Mobile, PagePlus, Net10 Are Top MVNOs at Independent Dealers

Independent Prepaid Dealer Survey for Q3 2018
Wave7 Research, a company that specializes in telecom competitive intelligence analysis, has released the results of its Independent Prepaid Dealer Survey for Q3 2018. The survey tracked prepaid brand distribution and sales at 31 independent, multi-brand dealers in 19 NFL cities. Dealers were asked which prepaid brands they carry and which were their top sellers.

Based on the results of the survey, this quarter's winners are Simple Mobile, Ultra Mobile, H2O Wireless and PagePlus. Simple Mobile was available at 27 of the 31 dealers and the top seller at 15 of them. Ultra was available at 20 sellers and top two finish at 13 stores. H2O also did really good with presence at 20 stores and a top three finish in 8 stores. What's interesting for this quarter is PagePlus, which has improved its presence at 25 out of 31 dealers and landing top three at 11 stores.

Just like the results it had in Q1, Net10 and GoSmart failed to earn a remarkable standing. Despite a wide reach, these two brands earned mediocre sales. Net10 had a presence in 21 stores. MVNO GoSmart was a sales leader but only in two of the 19 stores selling it.

Wave7 gave Verizon Prepaid a "momentum award" for its accomplishment of having presence at 13 of 31 stores, despite it having only been launched as an independent dealer channel in 2016. Four representatives commended Verizon as among the top three best-selling brands at their stores.

For this quarter, Wave7 called Red Pocket and TelCel America as the survey losers. The study showed that Red Pocket struggled with its distribution and also-ran presence at one store. TelCel was only available in 3 stores. It did not rank as a leader in any store it was available in.

Here's the raw data from the survey (Q1 numbers are in parentheses). Note that the Q1 survey included 30 dealers, the latest one included 31.

Prepaid CarrierPresence among 31 dealers1st place2nd place3rd placeAlso-ran
Simple Mobile27 (28)15 (9)15 (7)3 (8)5 (4)
PagePlus25 (26)1 (2)3 (2)7 (4)14 (18)
Net10
21 (17)
0 (0)1 (1)0 (0)20 (16)
Ultra Mobile20 (21)4 (7)9 (7)5 (4)2 (3)
H2O Wireless20 (18)1 (2)1 (2)6 (3)12 (11)
GoSmart19 (15)0 (0)1 (0)1 (0)17 (15)
T-Mobile Prepaid15 (14)1 (2)3 (6)4 (2)7 (4)
Verizon Prepaid13 (11)2 (1)1 (0)1 (1)9 (9)
Lycamobile
13 (9)0 (0)3 (0)2 (2)8 (7)
Boost Mobile10 (11)1 (2)2 (2)2 (3)5 (4)
MetroPCS6 (9)5 (5)1 (1)0 (0)0 (2)
AT&T Prepaid6 (4)0 (0)1 (0)3 (1)2 (3)
EasyGo5 (3)0 (0)0 (0)0 (0)5 (3)
Total Wireless2 (3)1 (0)0 (1)0 (0)1 (2)
Telcel America3 (7)0 (0)0 (0)0 (0)3 (7)
Selectel1 (1)0 (0)1 (1)0 (0)1 (0)
RedPocket1 (2)0 (0)0 (0)0 (0)1 (2)
Airvoice1 (2)0 (0)0 (0)0 (0)1 (2)


Once again, the TracFone brands (Simple Mobile, PagePlus, Net10, and GoSmart) dominate the results in terms of distribution. Simple Mobile was also the top selling brand. Ultra Mobile, which ranked second in sales and fourth in distribution, is the leading non-TracFone MVNO.



Source: Wave7 Research  

1 comments:

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  1. Do I need believe that , cricket number 1 2 metropcs 3 simple 4 boost this from market your study is wrong

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