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Boost Mobile Partners with Pitbull for New Marketing Campaign

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Boost Mobile has partnered with American rapper, Pitbull.

The collaboration between the two aims to help spread the word on the simplicity of staying connected with the Sprint prepaid brand.

Boost Mobile's senior vice president of sales and marketing, Angela Rittgers, shares that they "love Pitbull's signature phrase 'Dale!' and how he tells people to 'go for it' and get more out of life."

The CEO believes this mirrors Boost Mobile's new campaign where they encourage switchers to get more from Boost.

According to the announcement, Mr. Worldwide (Pitbull's nickname) will be appearing in live events, customer giveaways, in-store experiences, national TV, radio and digital campaigns launched by the brand.

The campaign is expected to launch this fall.


You can read the full release here.


Source: Sprint 


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