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Wave7 Releases Independent Dealer Survey for Q3 2019 Results

Independent Prepaid Dealer Survey for Q3 2018
Wave7 Research, a company that specializes in telecom competitive intelligence analysis, has released the results of its Independent Prepaid Dealer Survey for Q3 2019. The survey tracked prepaid brand distribution and sales at 30 independent, multi-brand dealers in 12 NFL cities. Dealers were asked which prepaid brands they carry and which were their top sellers.

This quarter's winners show the same rankings as the last report, with winners Simple MobileH2O Wireless and Lycamobile. Simple Mobile was available at 23 of the 30 dealers and the top seller at 17 of them. H2O Wireless had a presence at 16 stores, while Lycamobile had presence at 14 dealers.

For this quarter, Wave7 gave AT&T Prepaid a "momentum award" once again for continuously doing its best to slowly get a presence in more stores. In Q2 2019, the company had presence at 11 dealers compared to the 4 dealers it had in Q1 2018. This quarter, AT&T Prepaid improved with 13 dealers; 10 of which commended it as among its top three sales leaders.

For this quarter, Wave7 called T-Mobile Prepaid and GoSmart as the survey losers. T-Mobile Prepaid was only mentioned by 7 dealers, which is far from the 22 it had in Q2 2017. T-Mobile seems to be putting less emphasis on the independent dealer channel. Despite having 14 mentions in the Q2 2018 survey, GoSmart was mentioned by 5 dealers this quarter. 

Here's the raw data from the survey (Q2 2019 numbers are in parentheses). Note that the Q2 survey included 30 dealers, the latest one included 30.

Prepaid CarrierPresence among 30 dealers1st place2nd place3rd placeAlso-ran
Simple Mobile23 (23)12 (17)5 (5)2 (1)4 (0)
PagePlus12 (10)1 (0)3 (3)1 (1)7 (6)
Net10
13 (12)0 (0)2 (2)5 (3)6 (7)
Ultra Mobile10 (8)1 (1)4 (4)4 (2)1 (1)
H2O Wireless16 (15)3 (2)3 (4)3 (4)7 (5)
GoSmart5 (3)0 (0)0 (0)0 (1)5 (2)
T-Mobile Prepaid7 (5)0 (2)2 (1)3 (2)2 (0)
Verizon Prepaid12 (11)3 (2)2 (2)4 (3)3 (4)
Lycamobile
14 (13)3 (1)4 (5)3 (4)4 (4)
Boost Mobile5 (5)2 (2)2 (1)0 (2)1 (0)
Metro by T-Mobile2 (1)2 (1)0 (0)0 (0)0 (0)
AT&T Prepaid13 (11)3 (2)3 (2)4 (4)3 (3)
EasyGo3 (3)0 (0)0 (0)0 (0)3 (3)
Total Wireless3 (2)0 (0)0 (0)0 (0)3 (2)
Selectel1 (1)0 (0)1 (1)0 (0)0 (0)


Once again, the TracFone brand (Simple Mobile) dominate the results in terms of distribution. Simple Mobile was also the top selling brand in the last survey results.



Source: Wave7 Research  

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