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Wave7 Releases Independent Dealer Survey for Q1 2020 Results

Independent Prepaid Dealer Survey for Q3 2018
Wave7 Research, a company that specializes in telecom competitive intelligence analysis, has released the results of its Independent Prepaid Dealer Survey for Q1 2020. The survey tracked prepaid brand distribution and sales at 30 independent, multi-brand dealers in 12 NFL cities. Dealers were asked which prepaid brands they carry and which were their top sellers.

This quarter's winners show the same rankings as the last report, with winners Simple MobileH2O WirelessUltra MobileAT&T Prepaid, and Verizon Prepaid. Simple Mobile was available at 21 of the 30 dealers and one of the top two sellers. H2O Wireless had a presence at 21 stores and had a top three finish at 11 dealers. There were some dealers who commented on the recent iPhone features launched, like FaceTime, MMS, and group messaging. Ultra Mobile improved from the Q4 2019 survey with presence at nearly half of the dealers, 7 of which picked the MVNO as the top two seller. This quarter showed improved rankings for both AT&T Prepaid and Verizon Prepaid, which were both mentioned by half of the surveyed dealers.

For this quarter, Wave7 remarked the entry of two brands in the survey: Tracfone and Gen Mobile. Two dealers mentioned Tracfone, for the first time in survey history. One dealer mentioned Gen Mobile. This is the second survey that Gen Mobile was mentioned in.

For this quarter, Wave7 called T-Mobile PrepaidMetro by T-Mobile, and GoSmart as the survey losers. T-Mobile has been putting less effort into its independent dealer channel and it showed in the survey results. Back in 2Q18, 14 dealers mentioned T-Mobile. It was put on the top two sellers of eight dealers. This is a disappointing turn of events since only 7 dealers sold T-Mobile Prepaid and 2 picked the brand as among their top two sellers. Back in 1Q18, Metro by T-Mobile was mentioned by 9 dealers and 5 top seller mentions. Like its parent company, the prepaid brand is available at 3 dealers and only one picked it as their top seller. GoSmart continues to be low from surveys before this quarter.

Here's the raw data from the survey (Q1 2020 numbers are in parentheses). Note that both Q1 and Q4 survey included 30 dealers.

Prepaid CarrierPresence among 30 dealers1st place2nd place3rd placeAlso-ran
Simple Mobile28 (25)11 (19)10 (4)4 (2)3 (0)
PagePlus9 (8)1 (1)1 (3)0 (1)7 (3)
14 (10)0 (0)2 (4)3 (1)9 (5)
Ultra Mobile14 (17)4 (2)3 (7)1 (5)6 (3)
H2O Wireless21 (21)2 (1)2 (4)11 (8)6 (8)
GoSmart7 (6)0 (0)0 (1)2 (1)5 (4)
T-Mobile Prepaid7 (8)2 (1)0 (0)1 (3)4 (4)
Verizon Prepaid15 (6)3 (1)3 (0)3 (3)6 (2)
12 (16)2 (2)1 (3)1 (3)8 (7)
Boost Mobile5 (1)0 (1)1 (0)0 (0)4 (1)
Red Pocket Mobile1 (2)0 (0)1 (0)0 (0)0 (2)
AT&T Prepaid15 (7)4 (2)4 (3)4 (4)3 (1)
EasyGo3 (3)0 (0)0 (0)0 (0)3 (3)
Total Wireless3 (3)0 (0)1 (0)0 (0)2 (3)
Selectel1 (1)0 (0)1 (1)0 (0)0 (1)
Gen Mobile1 (1)0 (0)0 (0)0 (0)1 (1)
AirVoice1 (1)0 (0)0 (0)0 (0)1 (1)
Metro by T-Mobile31002

Once again, the TracFone brand (Simple Mobile) dominate the results in terms of distribution. Simple Mobile was also the top selling brand in the last survey results.

Source: Wave7 Research  

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