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Prepaid Brands Show Better Results in Q2 2020 Earnings

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It looks like the prepaid smartphone industry is doing well. After a challenging first quarter, the earnings data from the second quarter look promising.

As a matter of fact, AT&T has reported that it added 135,000 customers to its prepaid business during Q2 2020. Verizon Wireless, on the other hand, added 12,000 prepaid customers. But the brand that takes the cake is América Móvil's Tracfone Wireless, who managed to gain 214,000 net adds for the quarter.

These numbers show a huge improvement over the first quarter, since the major brands reported losses in their prepaid brands. During the first quarter, AT&T reported losing 45,000 prepaid customers while Verizon lost 84,000 prepaid customers. Even T-Mobile reported that they lost 128,000 net prepaid customer losses during the quarter.

A number of factors play a contributing role in the losses incurred during the first quarter. For starters, there's the ongoing COVID-19 health crisis that left many unemployed and fearing for their safety. Not to mention, there were plenty of other things that played a part such as the T-Mobile-Sprint merger, Boost Mobile acquisition, and a number of permanent retail store closures.

With today's report, it looks like things are looking up for the prepaid sector. And with many switching from postpaid to prepaid, we could be seeing better numbers in the coming quarters.



Source: Fierce Wireless 

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2 comments:

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  1. Numbers are meaningless without comparable figures for postpaid. Is prepaid going up because of new subscribers, or because postpaid customers are switching to prepaid to save some dough?

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  2. On the PREPAID front, U.S. Cellular reported 496,000 subscribers with 2,000 net adds.https://www.fiercewireless.com/financial/us-cellular-says-data-traffic-surged-20-25-q2-because-covid-19

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