Home - , , , - Wave7 Releases Independent Dealer Survey for Q3 2020 Results

Wave7 Releases Independent Dealer Survey for Q3 2020 Results

Independent Prepaid Dealer Survey for Q3 2018Wave7 Research, a company that specializes in telecom competitive intelligence analysis, has released the results of its Independent Prepaid Dealer Survey for Q3 2020. The survey tracked prepaid brand distribution and sales at 30 independent, multi-brand dealers in a wide variety of markets, including a dealer in a rural area. Dealers were asked which prepaid brands they carry and which were their top sellers.

This quarter's winners show the same rankings as the last report, with winners Simple MobileH2O Wireless, and Ultra Mobile. Simple Mobile was available at 23 of the 30 dealers and a top seller. H2O Wireless had a presence at 20 stores and had a top three finish at 9 dealers. Ultra Mobile improved from the Q2 2020 survey with presence at 15 dealers, 7 of which picked the MVNO as one of their top two sellers. 

Boost Mobile earned the Momentum award for this quarter for having the strongest performance ever, which was a far cry from its Q2 2020 results. It is now being offered by 11 dealers instead of 7 from the previous quarter, among which mentioned that Boost is their top seller. 

Newcomers for Q3 2020 survey were Cricket Wireless and Spectrum Mobile. Wave7 Research reported slow progress for the AT&T prepaid brand, who just recently entered the channel. Only 1 out of 30 dealers sold Cricket but without any activations. This is also the first time Spectrum Mobile is mentioned in the survey with one dealer offering the postpaid service. 

For this quarter, Wave7 called Metro by T-Mobile and Lycamobile as the survey losers. This is the first time that the survey did not mention Metro by T-Mobile, largely because the prepaid brand had exited the independent multi-carrier dealer channel. While there have been dealers that have dropped Metro, some opted to sell it exclusively. In this quarter, Lycamobile weakened its pace and fell to just 9 out of 30 dealers and one of the top two sellers at two dealers. 

Wave7 has noticed an important strategy change in the channel among the top three prepaid brands. Metro has exited the channel, while Cricket has joined it. And while Boost may not have put a lot of focus into this channel in the past, it now fully supports it and its Q3 2020 results reflect this strategy shift. 

Here's the raw data from the survey (Q2 2020 numbers are in parentheses). Note that both Q3 and Q2 survey included 30 dealers.

Prepaid CarrierPresence among 30 dealers1st place2nd place3rd placeAlso-ran
Simple Mobile23 (22)15 (12)5 (6)2 (2)1 (2)
PagePlus14 (13)2 (1)0 (3)2 (3)10 (6)
15 (12)0 (0)5 (3)2 (3)8 (6)
Ultra Mobile15 (17)1 (4)7 (4)4 (2)3 (7)
H2O Wireless20 (19)2 (2)3 (2)9 (9)6 (6)
GoSmart Mobile7 (6)0 (1)0 (0)2 (1)5 (4)
T-Mobile Prepaid5 (5)0 (1)1 (0)1 (1)3 (3)
Verizon Prepaid10 (10)0 (2)2 (1)5 (2)5 (5)
9 (9)1 (2)0 (2)1 (0)7 (5)
Boost Mobile11 (4)8 (0)2 (1)0 (0)1 (3)
AT&T Prepaid11 (11)0 (1)4 (2)2 (3)5 (5)
EasyGo3 (3)0 (0)0 (0)0 (0)3 (3)
Red Pocket00
Total Wireless3 (4)0 (0)1 (1)0 (0)2 (3)
Selectel0 (1)0 (0)1 (1)0 (0)1 (0)
Gen Mobile1001
Cricket Wireless1001
Spectrum Mobile1001
Tracfone1 (1)0 (0)0 (0)0 (0)1 (1)

Once again, the TracFone brand (Simple Mobile) dominate the results in terms of distribution. Simple Mobile was also the top selling brand in the last survey results.

Source: Wave7 Research  

0 comments to "Wave7 Releases Independent Dealer Survey for Q3 2020 Results"

Leave a comment

All comments must be approved before they will appear. The following types of comments will not be approved: off topic comments, insults or personal attacks directed at other commenters, bigotry, hate, sexism and profanity.